Pokémon GO is simply an international phenomenon. It doesn’t matter if GO is good or not, with 11 million users playing the game years after release. GO encourages people to go outside, catch Pokémon, and be active. The mobile game had an extremely rocky and somewhat barren start, but new Pokémon content has been added over the years, enticing players to come back again. It can be hard to build up a good team without grinding, and if you’re far away from Pokéstops getting Pokéballs can be a drag, but Pokémon GO brings consistently in new players regardless.